MADS enables cross-country mobile ad campaigns
- Added:
- Jan 08, 2009
Mobile technology firm MADS has launched a tool that lets advertisers run mobile campaigns across Europe from one platform.
More than 150 European puiblishing houses have signed up to the service so far.
This includes Gazzetta dello Sport (Italy), Telegraaf Media Group (Netherlands), TV4 (Sweden) and Aftenposten (Norway).
The platform lets advertisers reach over 60 million European mobile consumers by utilising one single, cross-country campaign order in the MADS campaign manager.
The MADS mobile advertising network offers premium inventory and allows advertisers to target consumers who visit the sites and pages of premium publishers across 15 European countries.
Advertisers can deploy personalised display or text ad campaigns across multiple mobile channels with more than 15 different demographic targeting variables.
"The world's leading brands trust and utilise the MADS platform because it enables them to reach a large, high quality mobile audience with up to 10 times the ROI of traditional online advertising,” comments Ashu Mathura, CEO and founder of MADS. "MADS continues to grow from strength-to-strength due to our profound understanding of the mobile consumer, the creation of strategic partnerships with more than 100 global top-tier publishers and operators, and a history of successful campaign optimisation via analytics for advertisers.”