December
- Top 10 online marketing campaigns of the decade
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A viral video ad for Coke and Mentos has been voted the best online marketing campaign of the decade- even though neither brand were involved in its production.
- Dec 23, 2009
- Marketing, Video, Advertising, Research
- BBC allowed to take part in internet TV service ‘Project Canvas’
- The BBC Trust has provisionally approved the BBC's involvement in Project Canvas, a service that will allow UK viewers to watch free-to-air broadcasts and Internet content on television.
- Netimperative’s event highlights of 2009
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To round off the year, we look back at 12 months of Netimperative Events to bring you our best of 2009…
- Dec 23, 2009
- Yahoo! shuts shop over Xmas to cut costs
- Internet firm Yahoo!'s offices worldwide will shut for the first time from December 25 through January 1 as part of cost cutting measure, according to a report.
- Guest comment: Social search integration
- One of the key online marketing priorities for brands in 2010 will be better integration between their social media and natural search optimisation strategies. Whereas SEO over the past 15 years has proved to be highly measurable and able to make a real difference to the bottom line, social media has still fully to prove its worth. Current industry debates on developing frameworks and metrics to evaluate the impact of social media are unlikely to come to any swift conclusions. However, one important aspect of social media which is measurable is the contribution it can make to a brands search engine rankings. Here, Henry Elliss, head of social media at Tamar, discusses the key SEO implications which should be front of mind when developing a social media strategy.
- Boxing Day to be the busiest online shopping day?
- This Christmas Day an estimated 4.3 million shoppers will go online and spend £120 million, at an average of £27.90 each, while Boxing day could be the busiest day of the year, according to the IMRG.
- YouTube debuts own short URL service
- YouTube has launched a new URL shortening service, putting the video sharing platform in direct competiton with market leaders bit.ly and TinyURL.
- Ex- Inquirer editor to launch technology news site
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Paul Hales, former editor of Incisive Media’s leading website theinquirer.net is joining up with online publisher and tech ad sales network Net Communities to launch a new website, THINQ.co.uk.
- Dec 22, 2009
- Media, Start-ups, Technology
- Vodafone to sell iPhone in UK on January 14
- Vodafone will launch iPhone in the UK on January 14, available from £30 a month on a 24 month contract.
- Guest comment: Mobile is, like, so 2009
- Every year seems to be declared the ‘year of mobile’, but what exactly does that mean? Douglas McDonald, Head of Mobile and Chris Tyas, Head of Innovation, at digital and direct agency Tullo Marshall Warren, declare the end of mobile, and the begining of converged devices…
