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UK online adspend slows but market share rises

Added:
Jul 07, 2009

Growth in online adspend in the UK will reach just 0.9% during 2009, according to new data from eMarketer.

According to the firm, online is finally feeling the pinch from advertising budget cuts - in particular those in the financial, motoring and retail sectors. eMarketer expect growth to return slowly during 2010, eventually approaching 10% in 2011.


However, the firm also notes that online adspend is increasing its share of the total UK ad market - eMarketer forecast that this year it will take over 20% of all UK adspend (£3.38bn).


eMarketer: http://www.emarketer.com, 07/07/2009

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