Rubicon Project expands to Asia Pacific
- Added:
- Aug 28, 2009
The Rubicon Project is expanding its online ad targeting business by opening an office in Sydney, Australia.
The company is aiming to promote its ad network optimisation platform to both advertisers and publishers throughout the Asia Pacific region.
Kaylie Smith, formerly Head of Platform Japan + Asia Pacific at Google, has been appointed Managing Director for the Asia Pacific office.
Founded in Los Angeles in 2007, the Rubicon Project opened its first international office in London in June 2009 to support publishers in the UK – helping them optimise and monetise advertising inventory.
The Rubicon Project’s Ad Network Optimisation (ANO), is powered by patent-pending SmartMatch technology, which matches each online publisher advertising impression to the best money-making opportunities from online advertising networks.
Reporting to Jay Stevens, VP and GM International, Smith will be responsible for managing the overall Australian and Asian operations for the company and directing a team to grow the business from online publishers and advertising networks.
Formerly at Google, Smith worked closely with publishers and agencies to deliver growth of the Google platform and media business across Asia Pacific and Japan. Prior to that, Smith held a number of key roles at DoubleClick.
Kaylie Smith said: “The Rubicon Project uses innovative technology to help increase yields for publishers and online advertising networks so it offers the perfect opportunity for me to combine my technology and media experience and online advertising contacts in the region. In addition to being able to support locally-based publishers in Australia and Asia Pacific, we’ll also be enabling our U.S. and U.K. publishers to better monetise their international traffic.” Smith continues, “I’m excited about building and growing the business and was attracted by the entrepreneurial and focussed approach of the team.”
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