Skip to content. | Skip to navigation

Viewing: Home / Digital Marketing News | Digital Media & Advertising News / 2009 / August / Murdoch to charge for online content

Murdoch to charge for online content

Added:
Aug 07, 2009

News Corp is to start charging for online content across its news sites, including the Sun, The Times and The News of the World, according to chairman Rupert Murdoch.

Commenting on the company’s half-year results, Murdoch said: " An industry that gives away its content is cannibalising its ability to do good reporting. Quality journalism is not cheap. The digital revolution has opened many new and inexpensive distribution channels but it has not made content free. We intend to charge for all our news websites."

 

Murdoch believed that other papers will follow his lead, saying “I believe that if we're successful, we'll be followed fast by other media." He highlighted scoops such as The Daily Telegraph's exposure of UK MPs' expenses as well as specialist content such as celebrity news as key to persuading online readers to pay for news.

 

The move comes as the media giant reported a $3.4bn on-paper loss for the year to June, compares with a net profit of $5.4bn a year previously.

 

The company attributed a large portion of the loss to an ‘impairment charge’ of $8.9bn which relates largely to the reduction in market value of media businesses.

 

Excluding impairment charges, the company reported adjusted operating income for the last quarter of $948m, compared with $1.4bn a year before.

 

Looking at the full year, News Corp reported adjusted operating profit of $3.6bn on turnover of $30bn compared with a profit figure of $5.3bn on turnover of $33bn in the previous financial year.

 

Murdoch said: "The past year has been the most difficult in recent history, and our 2009 financial performance clearly reflects the weak economic environment that we confronted throughout the year.

 

"We streamlined all our businesses and continue to do so, at the same time adjusting to the revolutionary changes taking place throughout the media industry."

 

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…