Skip to content. | Skip to navigation

Viewing: Home / Digital Marketing News | Digital Media & Advertising News / 2009 / August / Facebook privacy U-turn gives users more control

Facebook privacy U-turn gives users more control

Added:
Aug 28, 2009

Facebook has agreed to make worldwide changes to its privacy policy, following negotiations with Canada's privacy commissioner.

The move will mean users now have more control over the personal content they post on the social networking site, with clearer instructions over who can see their data. It will also make it clear that users can deactivate or delete their account.

 

Last month the social network was found to breach Canadian law by holding on to users' personal data indefinitely.

 

As well as updating the privacy policy, Facebook has said it will make changes that will give users more control over the data they provide to third-party developers of applications, such as games and quizzes.

 

There are around 950,000 developers in 180 countries who provide applications for the site.

 

Specifically, the changes will require applications to state which information they wish to access and obtain consent from the user before it is used or shared.

 

The site will also encourage users to review their privacy settings.

 

The social network has said work on the changes will begin immediately but they would take around 12 months to implement.

 

Elliot Schrage, vice president of global communications and public policy at Facebook, said he believed the new policies set "a new standard for the industry".

 

http://www.facebook.com/policy.php

 

********************************

Add Netimperative to Twitter

 

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…