Digital news roundup- 26th August
- Added:
- Aug 26, 2009
This week’s movers and shakers in the digital industry: Baidu | Flirtomatic | ClickThrough | Jam | 192.com |
Baidu inks search ad deal with Discovery
The launch of a co-branded website by Discovery and Baidu could be the first in a series of similar deals with other partners, as both companies seek to strengthen ties with consumers. Baidu is responsible for building and running the site, while Discovery provides the content, which will be translated for the Chinese market.
Flirtomatic launches in Australia
Flirtomatic has launched in Australia through online media company ninemsn.The agreement will see the mobile and online flirting service launch on-deck with major carriers using existing ninemsn content relationships. Ninemsn will also handle all advertising sales, whilst its 5th Finger subsidiary will handle SMS messaging. Flirtomatic’s launch in Australia is its third in the last year beyond the UK, after Germany and the US.
Peugeot hires ClickThrough for online marketing drive
ClickThrough Marketing will be implementing a search engine, online PR and social media strategy for Peugeot to raise the car manufacturers profile on the internet and reach out to customers. The campaign will focus on raising the profile of Peugeot’s full range of cars and vans, from the 107 super-mini to the forthcoming 7 seat 5008, as well as promoting the Peugeot dealerships around the country and used cars.
www.clickthrough-marketing.com
Jam runs digital campaign for Fox movie
Digital PR Agency JAM have won a 3 way pitch for Fox Searchlight’s ‘non rom com’, (500) Days of Summer. Jam’s online strategy includes distribution of exclusive clips, talent interviews, editorials and online partnerships and promotions. The campaign also includes blogger and Twitter only screenings for early taste maker buy in. A partnership with Guardian Soulmates will see a one off ‘screenmates’ event to publicise the film, whereby users of the popular dating site will win a chance to attend an early preview of the film before a drinks reception in central London. Jam’s creative team will also be handling the all international media creative and media localisation for 15 countries for the release.
192.com updates online aerial photography for London
192.com, the UK’s leading people, business and place finding website, has today published new aerial photography for London, the most up-to-date imagery available anywhere on the internet. Captured during September 2008, the new imagery covers almost 320 square miles of London incorporating the whole of central London and stretches from Heathrow and the M25 in the West to the Thames Estuary in the East. New images on 192.com include the new Wembley Stadium with its impressive arch and the work on Wimbledon’s new multi million pound roof. Also visible on the new photography is the beginning of the preparations for the matches in the big ashes series taking place in the capital at Lords and the Oval.
