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Viewing: Home / Digital Marketing News | Digital Media & Advertising News / 2009 / April / We7 offers free music for old mobiles

We7 offers free music for old mobiles

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Apr 29, 2009

Free music site We7 has teamed up with mobile phone recycler mopay.co.uk to allow users to exchange their old mobiles for music downloads.

Visitors to mopay.co.uk will be able to swap their old phones for high quality MP3 files from We7’s download store to use on their computers, iPods and other music devices.  

 

Users will be able to follow a few simple steps on mopay.co.uk’s site, send their phone via freepost to mopay.co.uk and We7 will deliver their music credit at their online download store within 7 days of sending in the handset.

 

With some mobiles being worth in excess of £180 We7 said users can potentially turn the value of their old mobile phone into well over 200 downloads or around 30 albums.

 

Since We7 is an ad-funded streaming service as well as a download store, you can listen to as much music as you want for free before selecting the tracks you really love to spend your mopay credits on.

 

Since it launched in 2005 mopay.co.uk has paid out over £2 million to users and over £1 million to charities and partners.

 

The old mobile phones collected through the site are refurbished and resold in developing nations at significantly lower costs. Mobile technology is helping to improve infrastructure and services as well as fight disease through improved communications.

 

Steve Purdham, CEO – We7 said: “The idea to pay with music is a great example of how music can be used to drive business. The team at mopay.co.uk work exceptionally hard to build value for their customers and having the choice of to receive your credit in music or cash is an outstanding way to add value.”

 

Simon Walsh, sales and marketing director at mopay.co.uk added: “We have always been at the forefront of the online mobile phone recycling market and the partnership with WE7.com is sure to appeal to a wide audience – especially music lovers.

“With more and more people switching to digital music, and more mobile phones including music players being introduced, we’re confident that WE7 music credit will be one of our popular payment options”.

 

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Get your voice heard in mobile marketing! June is mobile marketing month at Netimperative, and we are seeking sponsors for our annual sector seminar (June 17th) and Netimperative Nights networking evening (June 24th).

 

For details of the complete sponsorship package, email davina@netimperative.com.

 

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