UK Internet publisher to pay cash to loyal users
- Added:
- Apr 21, 2009
UK website s1cars.com is to pay car buyers to use it to find their next car.
s1cars.com is now rewarding car buyers with £50 if they go on to buy a car they’ve found on the site.
The publication is is part of Scottish internet company s1.
Mark Smith, Managing Director of s1 said: “We’re taking the traditional internet model to the next logical step and incentivising people to use our site not just with a great user experience but with a tangible financial reward . This is a first for the UK, no other internet publisher or indeed any media operation, is rewarding its users in this way. We take the view that its our loyal users who are helping us build our business so why shouldn’t they share in our success ? “
The site is also now offering car dealers the option of advertising their vehicles for free. With No Sale, No Fee, dealers can list their entire stock for nothing and only pay for each car sold through the site.
Mark Smith continued: ”With No Sale, No fee, there is absolutely no risk for dealers, who will only pay when they get genuine results. And those results will be better than ever because the introduction of £50 Cashback for car buyers will be driving more interested buyers to their cars.”
Car buyers can search for cars with the Cashback logo, bank all the cars they are interested in and when they buy one, return to the site to claim their reward.
This means dealers are able to monitor where the lead came from and only pay for cars that they subsequently sell to a buyer who came from s1cars.
s1cars, which launched in January 2008, now lists over 14,000 cars in Scotland and attracts 60,000 visits per month.
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