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The Sun picks Million-2-1 for SMS service

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Apr 24, 2009

Interactive mobile phone service Million 2-1 has launched an SMS communication service for The Sun’s new online radio station, SunTalk.

SunTalk will broadcast online from 10am-1pm Monday to Friday and sees the return to the airwaves of Sony award winning talk DJ Jon Gaunt.

 

The show will feature famous guests and regular contributions from Sun Columnists.

 

Listeners will be encouraged to text in and have ‘their say’ on current affairs, sports, and showbiz news using Million-2-1’s SMS management system.

 

The Million-2-1 system, known as The Dashboard, provides the facility for production staff to receive live comments into the studio, as well as set-up and manage votes, polls and competitions.

 

All services will operate on a 50p charge rate for the listener.

 

Dawn Cooper, Commercial Manager at Million 2-1 said: "Million-2-1’s Dashboard is the most reliable and compliant SMS interaction system available on the market. We are delighted to be involved in this ground-breaking project for The Sun, the UK’s highest circulation newspaper.”

www.million21.com

 

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