Shiny Media revamps video ads on blog network
- Added:
- May 01, 2009
Website publisher Shiny Media, whose titles include Catwalk Queen and Tech Digest, has appointed premium video advertising firm The Web TV Enterprise to exclusively manage the video advertising for 20 of its entertainment channels.
Shiny Media was founded in 2004 by Chris Price, Ashley Norris and Katie Lee; all established journalists from publications including The Guardian and The Mirror.
The website uses a blogging platform to host over 30 editorially-led specialist websites, ranging from fashion, technology and lifestyle to sports and games. Each offer features, reviews and entertainment videos.
Each website’s video content, contains topical themes and news. The video content produced by Shiny Media reaches a total of over 3.1 million unique users each month.
Flagship site Tech Digest has a monthly readership of over 500,000 - the video content includes reviews of products and reports from press conferences and events. The site will also be launching a weekly video show ‘TechTonic,’ for which The Web TV Enterprise will source a sponsorship partner.
“Shiny Media offers a wide range of text and video content produced by experienced writers,” said Chris Price, MD of Shiny Media. “Our audiences interested in niche subject areas so The Web TV Enterprise will be bringing large brands to complementary, regular audiences across a broad collection of established sites.”
Shiny Media has a strong female audience focus, including ShinyShiny TV; the biggest female focused gadgets website in the world with over 350,000 readers each month.
Fashion title Catwalk Queen TV reaches over 450,000 monthly readers, featuring video content including current fashion trends and buying advice.
“The quality content video produced by Shiny Media is a great example of how popular websites are extending their niche offerings with video” said Jamie Estrin, MD of The Web TV Enterprise. “They offer brands an ideal opportunity to engage with appropriate audiences.”
The Web TV Enterprise network already represents a strong collection of female-focused premium content, which includes six channels from Simply Media and BBC Worldwide Good Food.
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