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Royal marines launch mobile recruitment campaign on T-Mobile

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Apr 22, 2009

The Royal Marines Commandos are teaming up with T-Mobile to target 18-24 year olds.

The move expands upon last November’s mobile Bluetooth campaign launched in conjunction with the cinematic release of James Bond ‘Quantum of Solace’. 

 

This second venture links with a key mobile media partner to boost visits to the Royal Marines WAP site and promote the free and extensive downloadable content.

 

The Royal Marines Commandos are taking over the T-Mobile WAP homepage. 

 

Paul Coffey (MD) of twentysix London, said: “The Quantum of Solace campaign generated over 87,000 downloads and proved highly successful in driving traffic to both the WAP and main Royal Marines Commandos site. T-Mobile’s WAP site is exactly the target audience the Royal Marines Commandos want to reach and adds saliency to their campaign.”

 

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