New marketing director at Tagman
- Added:
- Apr 27, 2009
Tag management system TagMan has made two new appointments as it embarks on its next phase of growth.
Following new investment, TagMan has appointed Philip Buxton, freelance digital consultant and former editor of Revolution, as marketing director and Craig Macpherson, international performance manager for Microsoft’s pay-for-performance products and services, as business development director.
The two will be focused on growing the presence and client base of the TagMan business.
Buxton said: “Of the many online ad technologies I’ve seen emerge in the last few years, TagMan is genuinely the most exciting. It is a clear solution to so many of the problems that face advertisers and agencies as they grapple with the complexities of online advertising, many of which come down to issues with site tagging and campaign tracking. I’m really looking forward to helping the business gain the reputation it deserves.”
Macpherson said: “Having spent the last four years at Microsoft persuading advertisers to tag up their sites for CPA deals, I know this is exactly what the market needs. TagMan allows marketers to circumnavigate the pain of tagging & deduplication, so they can truly realise the gains yielded by performance marketing. We’re going to solve this problem and allow advertisers to concentrate on the much more interesting arena of engagement mapping.”
TagMan is a tag management system that helps solve the problems associated with site tagging and tracking of online marketing campaigns – including de-duplication - by acting as a single system and interface through which tags can be deployed to an advertiser’s web site. Its clients include Thomas Cook, BAA and Sporting Index.
Commenting on the new appointments, TagMan CEO Paul Cook said: “The knowledge, talent and reputation of both Philip and Craig will be crucial to taking TagMan to the next stage of its development. The fact they have come on board is testament to the potential of the business and the technology’s ability to solve the most pressing issues for online marketers.”
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