John Lewis: ‘Ultimate personalisation’ is key to online retail
- Added:
- Apr 02, 2009
Online companies must ensure ultimate personalisation to survive the recession, according to retail firm John Lewis.
This advice forms part of Echo E-Business’s E-Business Evolution 2009 White Paper, which was launched this week.
The retailer believes that through the economic downturn, online businesses must maintain their customers’ loyalty – by understanding their individuality and tailoring their online experience accordingly.
Echo E-Business’s E-Business Evolution 2009 White Paper was developed to gauge the future of business over the web. It brought together leading figures from some of the biggest names in business: John Lewis Direct; J.P. Morgan; PricewaterhouseCoopers; Cancer Research UK; and Linden Lab, creator of Second Life.
“E-business is blurring the lines between small and large companies – and for the retail sector, e-business has also blurred the line between the online and in-store experience,” agreed Deborah Collier, managing director of Echo E-Business. “As web and retail strategies become more aligned, online traders will need to appeal to customers through increasingly personalised methods.”
To download a copy of Echo E-Business’s E-Business Evolution 2009 White Paper, go to http://www.echoebusiness.com/ebusiness_evolution_2009.html
