Giant online puzzle offers new channel for advertisers
- Added:
- Apr 28, 2009
Puzzuka, a giant online jigsaw puzzle, has launched today offering a new way for advertisers to reach consumers online.
Puzzuka consists of 260 million mini-puzzles that together form a huge online puzzle featuring more than 20 billion pieces.
Each of the mini-puzzles is either an advertising space or personal bulletin board where players can upload their own images to send birthday, anniversary and other special occasion greetings.
Puzzuka has been designed specifically to appeal to web marketers that have become frustrated by both the difficulties in targeting specific web users and the many online strategies that deliver traffic to a site without encouraging any interaction thereafter.
Puzzuka’s advertising is sold in packages, whereby each advertisement space (i.e. each mini-puzzle) is delivered to a targeted web user (i.e. one player).
Adverts and pictures are delivered in a scrambled form that users can solve. Using basic demographic information, such as geographic location, age and occupation, advertisers can specify the audience they want to target.
Solving advertisement puzzles is free to players, who register to play the game at www.puzzuka.com .
It is estimated the game is likely to last between six and eight months, depending upon the speed at which the mini-puzzles are completed.
Puzzuka is the brainchild of Joëlle Kuster and André van Rensburg who were inspired by the idea of people from across the globe working together to achieve a common goal.
20% of advertising-generated funds will be donated towards global charity Enfants du Monde (Children of the World), to support their education-related projects across the world.
Joëlle Kuster, director of the project, said: “The massive popularity of puzzle games mean Puzzuka is an idea which is long overdue. Existing online marketing techniques are expensive and tend be less effective over time. Puzzuka delivers far more for online marketers that want users to really explore and interact with their website than traditional web advertising has ever done.”
Caran d’Ache, one of the first to commit advertising to the project, commented: “We were really excited by Puzzuka’s level of highly-focused, user interaction.”
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