Expedia sees 50% rise in demand for affiliate marketing
- Added:
- Apr 06, 2009
Expedia Affiliate Network (EAN) has reported a 50% rise in demand for its affiliate and private label solution from potential new business partners across EMEA in the first quarter of 2009 compared with the same period in 2008.
EAN believes this increase in interest comes as economic conditions continue to put pressure on businesses across Europe, encouraging people to evaluate and maximise all possible revenue streams.
Tamer Tamar, vice president and managing director EMEA, EAN, commented: “In this economic climate it is more important than ever for businesses to look at the efficiency and profitability of their online offering. Partnerships with online experts, such as ourselves in the travel arena, is one way in which companies can look to monetise their website with little or no additional investment required.”
“Our team are able to work with individual organisations to ascertain their key business requirements. Because of the breadth of our offering we are able to tailor our solution to meet these companies’ needs. The technology we use means a fast and efficient set up and recent results from our existing partners really speak for themselves,” he continued.
Norwegian Air Shuttle has recently renewed their partnership with EAN following three consecutive years of growth. The partnership which was initially signed in 2005, has been so successful that hotel sales through the site have risen 40% year on year over the past three years*. bmi experienced a threefold increase** in hotel bookings and revenue via its website in the first three months after commencing a white label partnership with Expedia Affiliates Network in March 2008.
Expedia Affiliates Network is the global market leader in affiliate and private label travel solutions offering market-leading packages, over 90,000 hotels worldwide and competitive pricing and availability.
Currently EAN works with more than 10,000 private label partners across the globe including Eurostar, Lonely Planet, Formula1, fish4 and Sky as well as 19 airline partners throughout EMEA including Pegasus Airlines, Norwegian Air Shuttle, SAS and bmi.
Recent signings also include the environmentally friendly web portal Click4Carbon.com further enhancing EAN’s growing number of partners outside the travel arena.
