AQA helps publishers monetise texts
- Added:
- Apr 20, 2009
Mobile question answering service AQA 63336 has launched a commercial service that allows publishers to connect with their followers via regular texts.
The new service, called ‘AQA2U’ provides a new channel for publishers to make money out of their content.
The service is targeted at anyone that produces regular content, such as clubs, groups, brands or bands, who can become an AQA publisher for free at www.aqa.63336.com.
Publishers create topics for people to subscribe to, market these topics to their followers, and then start writing content.
AQA2U sends their content out to subscribers using premium text, giving publishers the majority share of net revenue received.
To subscribe to a topic, users need to text the topic’s name to 63336. Subscribers pay £1 to subscribe to a topic, thereafter they’ll pay 25p per text, and no more than £3.50 per month for the texts, which are limited to 14 texts per month, per topic.
AQA2U receives about 12p per text delivered to a subscriber. AQA2U gives the majority of this to the publisher, ranging from 7-9p depending on volume, who also have the option of donating this revenue to charity. Charities who set up as publishers receive 12p.
The company said that with no set-up costs, and with only 25 subscribers, a publisher can make £275 per year. With 250 subscribers, a publisher can make £3,000 a year.
Content can be entered on the website, or texted straight from a phone to AQA2U. As long as the content meets AQA2U publishing policy standards, it’s then sent out in a text message to their subscribers.
Colly Myers, CEO, said: “AQA2U is web 2.0 with a business model. It puts texts, alerts, updates and offers from anyone who’s got something to say, into the hands of followers who are passionate enough to part with a few pounds per month. We already know people will pay for this, as we get many thousands of texts to AQA 63336 asking the same types of questions time and time again.”
To demonstrate the service, 20 topics have been created by AQA 63336 that people can already subscribe to, based on popular questions. These include lottery results (LOTTO2U), premiership scores (PREM2U), even a topic just consisting of compliments (NICE2U).
For launch, AQA2U has also signed up over 200 publishers, offering over 300 topics for UK mobile phone users to subscribe to. UK charities WellChild, Samaritans and Straight Talking have also been set up if publishers wish to donate their earnings.
Colly Myers continued: “We’re confident of rapid growth as even small publishers who get a few people to subscribe start making money, and all publishers have a vested interest to market their topics. We’ve got over 2 million customers with AQA 63336 in five years, so we’re confident of getting 2 million subscribers in the next five years with AQA2U – delivering 20 million texts per month from publishers.”
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