AOP boosts usability with new website
- Added:
- Apr 27, 2009
The Association of Online Publishers (AOP) UK has relaunched its website from 27 April 2009.
The site www.ukaop.org.uk redesigned by Red Snapper aims to will offer improved user experience with improved navigation and usability.
The launch ties in with the revised logo in a single colour and simplified look.
Liz Somerville, Acting Director of AOP said: “We're delighted with the new-look AOP website. The principle aim of the redesigned site is to provide our members with a more dynamic, effective, and usable resource and we’ve delivered a much more intuitive, user-friendly site, since we have the most discerning audience to please – UK online publishers.”
The site now includes a bespoke eCommerce system which will allow members to book places for any AOP events and awards with a greater flexibility for payment options.
AOP have also updated its “Topic Search” feature which now allows members to drill down by content by subject directly from the homepage.
The home page calendar is also customised to each registered user, enabling them to view relevant meetings, add them directly to their outlook calendar, join LinkedIn discussions and explore other AOP activities.
The site will also provide an improved member showcase area, browsable via the homepage, with dedicated 'content areas' in the showcase area for supplier/associate members.
Somerville added: “While there has been a lot of work on the ‘back-end’ which allows much more use of video, photographs and flexibility in how we display and tag our content, in reality our members should experience a quicker, simpler way of navigating to the parts of the site they need immediately.
Members can also contribute content by submitting news, press releases, research and case studies directly through the members’ area.”
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