40% of Twitter users ‘quit within a month’
- Added:
- Apr 30, 2009
Despite its soaring popularity, Twitter is struggling to keep new users from returning to the service, according to new data from Nielsen Online.
According to comScore data this month, the Micro-blogging service added over 5million users worldwide in March, boosted by celebrity endorsements and media coverage.
However, new data from Neilsen Online shows that that Twitter's audience retention rate is just 40%.
This means just 40% of users that ‘twittered’ in March went on to make another micro-blog entry in April.
Nielsen said Twitter’s average retention rate for the year has been 30%.
The 40% figure represents roughly half the retention rate that Facebook and MySpace boeasted during the same point in their lifecycles, Neilsen reported.
David Martin, vice president of primary research at Nielsen Online, wrote in a company blog: "To be clear, a high retention rate doesn't guarantee a massive audience, but it is a prerequisite. There simply aren't enough new users to make up for defecting ones after a certain point."
*********************************
Get your voice heard in mobile marketing! June is mobile marketing month at Netimperative, and we are seeking sponsors for our annual sector seminar (June 17th) and Netimperative Nights networking evening (June 24th).
For details of the complete sponsorship package, email davina@netimperative.com.
**************************************
Follow Netimperative on Twitter
