Trovus Revelations set to provide insight into web user activity

The service tracks and logs key information such as source domain, referral source, page views, time spent on the website and so on.  As is becoming standard with web analytics programs, the search terms which brought users to the site are also logged.

The site is intended to be helpful to marketers in determining whether or not current strategies are working and whether or not the right audience is being reached (Trovus hope that, as Revelations can track source domain names, the users’ companies can be deciphered).  As well as providing essential information to marketers, there is also a benefit for web design and production teams and information architects, in determining whether the content that they create and structure is relevant, sticky and searchable.

Trovus describe Revelations as “affordable” and state that reporting is simple and can be carried out in real-time.

Caspar Craven, Co-founder and Director of Trovus, explains: “With Trovus Revelations, you can really target your online marketing efforts and interaction with customers and prospects.  Our data arms sales and marketing teams with real intelligence on how their customers and prospects are responding to their messages or promotions – by providing the who and why data.

“Many businesses still rely on services like Google Analytics to track activity on their website. While such top-level analytics play a role in the online marketing mix, they do not offer the type of detailed, qualitative data that tells you which companies have been viewing your website and what they might be interested in buying.”

www.trovus.co.uk