The Body Shop announce partnership with The Search Works
- Added:
- Sep 10, 2008
Cosmetics giant The Body Shop have announced a partnership with The Search Works, entrusting them with their search engine marketing strategy, including pay-per-click marketing and SEO.
The Search Works – no strangers to working with high street brands, following previous campaigns for Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice and Interflora – will help to increase the company’s visibility in search engine listings, and aid overall brand awareness. They intend to work closely with The Body Shop’s in-house marketing team to drive potential and returning customers to the website, taking advantage of seasonal trends in cosmetics and beauty retail.
After a good year for big-name retailers with online presences – Hitwise, in August, announced that the sites of well-known shop brands outstripped their online-only competitors – The Body Shop’s investment in boosting their referrals from sources such as search engines is anticipated.
David McQueen Johnston, Director of E-Commerce for The Body Shop, said: “It was our aim to enlist a UK-based agency capable of meeting our need for a dynamic and flexible SEM plan. We chose to approach The Search Works directly on the strength of their expertise and experience of managing bespoke search campaigns in the retail sector.”