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Social networking site YouMeO offers profile aggregation

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Sep 11, 2008

Social network YouMeO, which caters for almost half a million young people in the UK and around the world, is set to allow users to manage multiple social network profiles within a single location.

The site will offer a social search function, enabling users to interrogate their various profiles and also that of their friends/contacts along with other users across the site, in order to be provided with a list of relevant results which are based upon a new ‘peer-trust’ system. Users rate their friends’ content, enabling the search function to deliver the most relevant results.

Calum Brannan, founder of YouMeO, commented: “We are developing YouMeO as an innovative blend of social networking and trust-based search to capitalise on the huge consumer passion that exists for consumer generated content and interactivity with one’s peers online. As the market continues to grow, no one has yet succeeded in bringing all the content together and making it available in a way that appeals to the mass-market consumer.

“We have an extremely strong understanding of the mechanics and dynamics of social networking – but rather than this being the end in itself, we see social networking as just the beginning. Many content aggregation services simply ‘pull’ content from source, whereas we’re keen to ‘pull’, ‘push’ and encourage users to add friends throughout the experience. Our goals are to be consumer’s destination brand of choice for the ever-growing social networking community.”

www.youmeo.com

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