QVC’s TV shopping offering is boosted by Brightcove

Although catch-up video and TV on demand has been available from QVC since 2006, now eager shoppers can select clips of products that they’re interested in, or whole programmes.

It doesn’t stop there, though.  If a user spots something that they’d like to buy, they can do so by interacting with the Brightcove video content through a “buy now” button.  The video is fully integrated with QVC’s retail systems; the goods are purchased easily through the web.  Alternatively, users can simply catch up on developments in areas that interest them, without feeling any obligation to buy.

Further interactivity is attained through a ratings system, in which purchasers can discuss their goods, and the ability to forward exciting product clips electronically to friends.

Commenting on this, Paul Murphy, Head of Media Technology at QVC said: “Brightcove’s online video delivery platform enables us to not only build on the success of the services already available but also reach new viewers.”

“QVC is a leading force in TV shopping and innovator in multimedia retailing, said Jeremy Allaire, Chairman and CEO of Brightcove. “We are thrilled QVC has chosen Brightcove’s online video platform for its new QVC On Demand offerings, which promises to deepen engagement with website visitors and increase sales opportunities with audiences across the Internet”.