Experian boosts workforce, expects to enhance capabilities
- Added:
- Sep 10, 2008
Experian, the global information services company, has made two new appointments in its Integrated Marketing division, and prepares to refine its service in a tough financial climate.
The appointment of Gary Sanders as Principal Planner and Dione Rayside as Planner within the Decision Management practice of Experian’s Integrated Marketing division was announced. Gary and Dione’s combined direct marketing experience will enable Experian clients to transform their strategic plans into optimised marketing activity.
Prior to Experian, Sanders was a consultant at Dudley Jenkins (DLG Group) and senior data planner at Tonic Advertising. Rayside will capitalise on her client facing and planning skills from her previous role as Director at Conduit Business Information.
Both will report to Nick McCarthy, Director of Decision Management for Experian’s Integrated Marketing division.
McCarthy said: “Today’s marketers have a tough job on their hands trying to deliver concrete business results in a climate of tightening budgets and increasing consumer brand disloyalty. Effective operational marketing practices combined with multi-channel planning capabilities are crucial to enabling continued success.
“Experian is committed to delivering leading edge marketing support services. Hiring individuals with a depth of planning experience like Gary and Dione will further enhance our capabilities in this area.”