Skip to content. | Skip to navigation

Ralph launch online game to promote wrestling

— filed under: , ,
Added:
Sep 05, 2008

Midway Games has hired digital advertising agency Ralph to produce an interactive online challenge promoting TNA iMPACT! - a hotly-anticipated World Champion Wrestling game.

The game, called Anger Angle, features wrestler Kurt Angle. Players are invited to exercise their frustrations on the game character by hitting him - provoking him until he explodes with anger and headbutts the screen.

Following this, a clip of the TNA iMPACT! game is revealed. Users are then invited to send Anger Angle to their friends.

Developed by Midway Studios - LA, TNA iMPACT! features a mix of realistic wrestling gameplay with moments of live TNA action.

Ralph will measure the campaign using Google Analytics and provide weekly reports. Overall evaluation of awareness will also include blogs, online mentions and the game's success.

www.angerangle.com

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
November Events
12
3456789
10111213141516
17181920212223
24252627282930
Upcoming Events
WebCertain - International Search Summit Nov 20, 2008
Netimperative Roundtable: The Aquent Orange Book Discussion Nov 26, 2008
SMX London Dec 04, 2008
Netimperative Digital Roadshow : Dublin Dec 04, 2008
AOP Forum: Developing communities around content – practical advice and case studies on adding value through an engaged user base Dec 11, 2008
All upcoming events…
Analysis
Guest comment: The importance of 'Crawlability'
Having a great website isn't worth much if searchers can’t find you on Google. Tom Griffiths, business development manager at digital agency Cheeze, explains the importance of ‘crawlability’.
Oct 24, 2008
Guest Comment: Making Buzz Marketing Work for Your Brand
Agencies and brands torture themselves trying to define word of mouth marketing, but fundamentally it will always be about engaging with people by talking about things they like or are interested in. Simon Quance, Head of digital PR and engagement at Hyperlaunch, looks at the best ways to harness the power of community.
Oct 21, 2008
Video: Online publishing seminar
This month, Netimperative held an online publishing seminar, looking at the current trends affecting the industry. In case you missed out, we’ve provided some video highlights from the event.
Oct 16, 2008
Agencies of the future: Top five wish list
Marketing agencies are being urged to embrace digital or face extinction, according to a new report.
Oct 13, 2008
Right to reply: Ad networks and publishers
In response to Austen Kay’s column last month ‘Ad Networks Don’t care about publishers’, Ian Woolley, managing director at OTPmedia, argues why this is not always the case.
Oct 10, 2008
All subject items…
5 Years Ago
AOL opens up IM Nov 20, 2003
Karma unveils online record label Nov 20, 2003
Broadreach reaches WLAN milestone Nov 20, 2003
Screenselect expands online DVD library Nov 20, 2003
Rival online recruitment sites merge Nov 20, 2003
All archive items…