Ralph launch online game to promote wrestling
- Added:
- Sep 05, 2008
Midway Games has hired digital advertising agency Ralph to produce an interactive online challenge promoting TNA iMPACT! - a hotly-anticipated World Champion Wrestling game.
The game, called Anger Angle, features wrestler Kurt Angle. Players are invited to exercise their frustrations on the game character by hitting him - provoking him until he explodes with anger and headbutts the screen.
Following this, a clip of the TNA iMPACT! game is revealed. Users are then invited to send Anger Angle to their friends.
Developed by Midway Studios - LA, TNA iMPACT! features a mix of realistic wrestling gameplay with moments of live TNA action.
Ralph will measure the campaign using Google Analytics and provide weekly reports. Overall evaluation of awareness will also include blogs, online mentions and the game's success.
www.angerangle.com