70% of Brits "can't live without" their DVRs
- Added:
- Sep 05, 2008
Over 70% of Brits who own a Digital Video Recorder (DVR) say that they can’t live without it, according to a new survey commissioned by NDS.
Weighing in impressively against washing machines (which 95% felt were vital), microwaves (71%) and mobile phones (80%), DVRs were thanked by survey respondents for making their home lives more harmonious - banishing arguments over who has to miss what in order to make way for cohabitants' favourite programmes.
The poll suggests that items such as landline phones, dishwashers, radios, hairdryers and MP3 players play a less crucial role in modern life than the DVR.
Owners watch on average a total of 3.7 hours of television a day - made up of 2.2 hours of broadcast TV and 1.5 hours of recorded TV. Men tend to watch more recorded TV on average than women, but most polled (73% of the total) agreed that DVRs are easier to operate than older video recorders.
In addition, 76% of those polled thanked their DVRs for allowing them to answer the phone during their favourite shows, and 46% say that family arguments have decreased as a direct result of their devices.
Commenting on the survey results, Nigel Smith, Chief Marketing Officer of NDS, said: “The results show how fast the DVR has become an indispensable part of many people’s lives in the UK.
"And if having a DVR also makes relationships with partners and immediate family less stressful and happier, it’s got to be a good thing”.
www.nds.com