KickApps debuts ‘drag and drop’ video ads
- Added:
- Sep 29, 2008
Widget platform KickApps has launched a new tool designed to help web publishers add video advertising into their editorial and user-generated videos.
The KickApps Widget & Video Player Studio lets users ‘drag-and-drop’ translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players.
As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media.
Support for DoubleClick’s DART and others will follow shortly.
Recent research conducted by Bain & Company in coordination with the Interactive Advertising Bureau finds that video advertising is garnering an average CPM of $43, with demand for video inventory outstripping supply.
“As social media and online video become a greater part of every web publisher’s website, technical and business complexity should be replaced with efficiency and a easy path to revenue generation,” said Alex Blum, CEO of KickApps. “We’ve applied this principle throughout the KickApps Platform, making it incredibly easy to create compelling social media and video experiences, and now making it easier than ever for web publishers to monetize video on their websites.”