Viewing: Home / Digital Marketing News | Digital Media & Advertising News / 2008 / September / 01

Google launches free ad management tool

Google has released the final version of Ad Manager, free software that helps smaller online publishers manage their online ad inventory.

The tool lets users sell ads, deliver them, and forecast demand. It can deal both with ads on a publisher's site and on affiliated network sites.

Ad Manager can be integrated with Google's AdSense service, so Google can display its own ads for any unsold ad inventory.

Google said it will share any ad revenue generated with the publishers.

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