ValueClick sells non-core business to MediaBank
- Added:
- Oct 21, 2008
Digital marketing firm ValueClick has sold off a number of its non-core units to technology firm MediaBank.
The deal will see MediaBank take ownership of ValueClick assets AdVault, ContentDepot, eBusiness solutions, and related platforms, which help advertisers, agencies and publishers manage their cross-media buying, production, finance, and related activities.
"With this acquisition we're continuing to set ourselves apart from our competitors with technology and services that truly allow agencies and advertisers to work more efficiently and intelligently across all media channels," said Brad Keywell, co-founder of MediaBank.
"This acquisition helps us elevate our current product suite, and further demonstrates our commitment to provide our current and future clients the best workflow, analytics and business intelligence tools in the industry."
"The addition of Mediaplex System's AdVault suite to MediaBank's current offerings results in a powerful, high-quality solution for advertising agencies," said Tom Vadnais, chief executive officer of ValueClick. "I believe this combination will be welcomed as a stronger, broader competitor in the marketplace, and I wish the MediaBank team continued success."
Separately, ValueClick sold an e-commerce business for inkjet refill cartridges, originally acquired in 2005, to an undisclosed buyer.
ValueClick said it made $18 million from the sale of both businesses, but did not disclose the value of each transaction.