Then and now: Google reopens 2001 search index
- Added:
- Oct 03, 2008
To mark its tenth birthday, Google has made available its oldest readily accessible search index for one month only.
The launch of the search giant’s 2001 search index has provided a measure of the evolution of online marketing and the growth in the importance of websites over the past seven years, according to user experience consultancy Webcredible.
Search engine optimisation is the discipline that has seen the biggest growth with Google search results growing from 12,300 in 2001 to 77.8 million today, a massive increase of 632,520 per cent, according to Webcredible’s analysis.
Search engine optimisation isn’t the only online discipline that seen a massive rise in search results since then.
Results for usability and accessibility have increased by 5,572 per cent (481,000 to 26.8 million) and 8,307 per cent (1.01 million to 83.9 million) respectively, with search results for social media, online marketing and email marketing all showing a growth of well over 1,000 per cent.
Trenton Moss, Director at Webcredible, said: “The rise in importance of websites and online marketing over the past seven years is already well-known, but Google’s launch of its 2001 search index goes to really show the extent of this. With online now a major channel to reach customers and prospects, disciplines like online user experience, search and social media are now crucial elements of growing your business and this is demonstrated by the sheer volume of results returned on a search for these terms.”
To access Google’s 2001 search index, click here.