RingRing debuts mobile ad network platform
- Added:
- Oct 06, 2008
Mobile agency RingRing Media has launched ‘I’AM’, a mobile advertising network optimisation platform which connects publishers to advertisers.
I’AM integrates with a range of local and global mobile ad networks, including Admob, Millenial Media, Adshandy, Mkhoj and BuzzCity.
The I’AM tool is designed to offer an alternative to the typical way mobile publishers appoint an ad network to serve ads into their mobile site. Instead, the platform automatically routes traffic to the most relevant ad network which is achieving the highest revenue for that particular user, handset and demographic.
Publishers including Moblr, Taptu, Wapedia and Mobikade have signed up to the I’AM platform which has optimised over 100 millions ads since launch, across 80 territories and thousands of handsets.
Harry Dewhirst, Co-Founder of RingRing Media, commented: “Our vision of mobile advertising 2.0 is dynamically selecting from a pool of ads the most targeted and highest revenue generating ad for a specific user.
“With the launch of I’AM I believe we have fulfilled this vision, creating a platform which creates a win-win situation for ad network, advertiser, publisher and user alike. “
Christophe Hocquet, CEO of mobile social networking site Moblr commented: “Having previously worked with Google’s Mobile AdSense, our new partnership with RingRing Media’s I’AM platform has transformed mobile advertising from a hobby to a viable business prospect for Moblr, helping us to turn our mobile inventory into money at a much faster pace than with any other individual ad provider’.