BLM Quantum takes on search agencies

The new ‘QLadder’ service offers clients mobile and social media search tools and places the agency in direct competition with specialist search agencies.

The operation will be headed up by Paul Bennett, the agency’s newly-appointed SEO director who will work with Rob Taylor, BLM Quantum’s head of paid search. 

Since Taylor joined in June, BLM Quantum said its total search billings have risen 300% with seven new staff joining the team.

QLadder will offer an integrated search-engine optimisation and paid-for search service to all BLM Quantum/Arena BLM clients.

QLadder offers integration across traditional media, social media, user generated content websites, affiliates and paid search. 

QEye is BLM Quantum’s new proprietary brand monitoring tool, used for SEO optimisation, affiliate marketing and social media.

Bennett is leading the development of bespoke tools that maximise search within social media and user-generated content sites. Two other emerging areas identified by Bennett are mobile and video. QLadder is already working with Domino’s Pizza building applications for  Apple’s iPhone.

Dan Clays, managing director of BLM Quantum, said: “Our approach is to have specialists from all channels working together in expert teams.  SEO overlaps with not only paid search, but social media, content creation and affiliates and to have it sitting outside of the digital media agency is wrong.

“Stand alone search agencies are good at what they do, but QLadder offers the first truely integrated service within a media agency.  We take a broad view of a client’s digital marketing mix and support both brand and direct response activity.  We place great importance on performance tracking and the rapid improvement in SEO analytics, which exposed a lack of transparency in some SEO services that should have been in place a long time ago.”

Existing BLM Quantum clients such as Domino’s Pizza, MBNA and Westfield have signed up to QLadder.

www.blmquantum.co.uk