Skip to content. | Skip to navigation

Yang steps down as Yahoo CEO

Added:
Nov 18, 2008

Yahoo co-founder Jerry Yang is stepping down from his CEO role at the company, after failing to secure deals with either Google or Microsoft.

Following the announcement, Yahoo has begun searching for a new boss. Headhunting firm Heidrick and Struggles has been hired to look at internal and external candidates.

 

Yang, who became CEO in June 2007, will reassume his former title of "Chief Yahoo" once a successor is found and will also remain on the company's board.

 

Yang has faced increasing pressure from shareholders since February, when Microsoft offered $45 billion (amounting to $33 a share) to buy Yahoo, which Yang rejected as too low. Yahoo is currently trading at $11 a share.

 

Further discussions with News Coporation and Time Warner also collapsed, while a recent ad deal with Google fell apart following opposition from the US Department of Justice.

 

In a statement last night, Yahoo chairman Roy Bostock said: “Over the past year and a half, despite extraordinary challenges and distractions, Jerry Yang has led the repositioning of Yahoo! on an open platform model as well as the improved alignment of costs and revenues."

 

Bostock will lead the search for a new chief executive, and said that the board and Yang had had constant discussions about succession planning.

 

Commenting on his decision to step down, Yang said: "Having set Yahoo! on a new, more open path, the time is right for me to transition the CEO role and our global talent to a new leader. I will continue to focus on global strategy and to do everything I can to help Yahoo! realize its full potential and enhance its leading culture of technology and product excellence and innovation."

 

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…