Top UK sites- September 2008
- Added:
- Nov 03, 2008
Facebook has overtaken the BBC as the UK’s fifth most popular web property, according to the latest figures from web measurement firm comScore.
The global financial crisis, coupled with interest in the forthcoming U.S. Presidential elections, led to increases in the politics, business/finance – online trading, government, career services & development and business/finance – news/research categories.
Interest in the credit crunch was also reflected at the site level, where Lloyds TSB and HBOS were amongst the strongest gaining sites in the U.K., experiencing 15 percent and 13 percent increases, respectively. Facebook.com broke into the top 5 most visited properties in the U.K. for the first time in its history in September, reaching 18.4 million visitors.
Top Gaining Site Categories for September 2008
|
Top 10 Gaining Site Categories by Number of U.K. Unique Visitors |
|||
|
Property |
Total Unique Visitors (000) |
||
|
Aug-2008 |
Sep-2008 |
% Change |
|
|
Total Internet : Total Audience |
35,608 |
35,980 |
1% |
|
Politics |
1,494 |
1,900 |
27% |
|
Business/Finance - Online Trading |
740 |
900 |
22% |
|
Education |
12,800 |
15,064 |
18% |
|
Genealogy |
1,911 |
2,140 |
12% |
|
Government |
13,181 |
14,705 |
12% |
|
Hobbies/Lifestyle - Food |
3,362 |
3,746 |
11% |
|
Career Services and Development |
9,419 |
10,469 |
11% |
|
Retail - Books |
11,674 |
12,915 |
11% |
|
Health |
10,026 |
11,074 |
10% |
|
Business/Finance - News/Research |
8,011 |
8,843 |
10% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for September 2008
|
Top 10 Gaining Properties by Number of U.K. Unique Visitors* |
|||
|
Property |
Total Unique Visitors (000) |
||
|
Aug-2008 |
Sep-2008 |
% Change |
|
|
Total Internet : Total Audience |
35,608 |
35,980 |
1% |
|
Answers.com Sites |
3,249 |
4,290 |
32% |
|
EA Online |
1,705 |
2,236 |
31% |
|
Megavideo.com |
1,628 |
2,095 |
29% |
|
NetShelter Technology Media |
3,074 |
3,785 |
23% |
|
ITV Sites |
3,413 |
4,038 |
18% |
|
DIRECT.GOV.UK |
4,093 |
4,746 |
16% |
|
Lloyds TSB |
3,536 |
4,073 |
15% |
|
Wikimedia Foundation Sites |
11,871 |
13,641 |
15% |
|
NEXT Group |
2,632 |
3,018 |
15% |
|
HBOS |
3,594 |
4,077 |
13% |
*Ranking based on the top 100 U.K. properties in August 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for September 2008
|
Top 25 Properties by Number of U.K. Unique Visitors* |
|||
|
Sept-08 Rank |
Aug-08 Rank |
Property |
Total Unique Visitors (000) Sep-08 |
|
N/A |
N/A |
Total Internet : Total Audience |
35,980 |
|
1 |
1 |
Google Sites |
31,769 |
|
2 |
2 |
Microsoft Sites |
28,828 |
|
3 |
3 |
Yahoo! Sites |
21,015 |
|
4 |
4 |
eBay |
19,769 |
|
5 |
6 |
FACEBOOK.COM |
18,410 |
|
6 |
5 |
BBC Sites |
18,181 |
|
7 |
7 |
AOL LLC |
16,793 |
|
8 |
9 |
Wikimedia Foundation Sites |
13,641 |
|
9 |
8 |
Ask Network |
13,565 |
|
10 |
10 |
Amazon Sites |
11,417 |
|
11 |
12 |
Apple Inc. |
10,168 |
|
12 |
11 |
Fox Interactive Media |
9,989 |
|
13 |
13 |
Lycos Europe Sites |
9,529 |
|
14 |
14 |
DMGT |
8,688 |
|
15 |
15 |
CBS Corporation |
8,470 |
|
16 |
16 |
Sky Sites |
7,706 |
|
17 |
27 |
Glam Media*** |
6,845 |
|
18 |
19 |
Tesco Stores |
6,487 |
|
19 |
17 |
Home Retail Group |
6,423 |
|
20 |
18 |
Yellow Book Network |
6,367 |
|
21 |
20 |
News International |
6,102 |
|
22 |
24 |
Adobe Sites |
5,937 |
|
23 |
30 |
WordPress |
5,422 |
|
24 |
23 |
Viacom Digital |
5,213 |
|
25 |
26 |
The Royal Bank Of Scotland |
5,181 |
*Ranking based on the top 100 U.K. properties in August 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
***As of September 2008 Womensforum Glam Network has been incorporated into the Glam Media property.
Source: www.comscore.com/boilerplate
