Times Online picks Adprecision for search ads
- Added:
- Nov 19, 2008
News International is using Adprecision's AdTarget vertical search and contextual advertising platform across its sites.
AdTarget will power a number of classified vertical ad marketplaces including Travel and Cars.
Starting with the Times Online Carlocator, the AdTarget system has been set up to handle diverse, multiple car listings feeds from both dealerships and private advertisers and present them in a searchable directory format.
The system allows News International to sell classified ads directly to their advertisers.
Commenting on his site, Jason Jenkins, Head of Motors at Times Online, said: "Our readers want to be able to browse online, view pictures and vehicle details and make contact with sellers easily. We've added functions that allow users to search by retailer rather than vehicle. So, for example, if you have a particular dealer that you've bought from in the past or maybe know would be interested in your part-exchange, you can go straight to their stock list."
Alasdair Cross, Commercial Director for Adprecision, added: "We are really pleased to provide such a valuable service to News International. Our AdTarget platform will help them achieve their goals of increased online ad revenues and provide an asset to their sales teams. We look forward to extending our partnership into other vertical markets soon."
Sandro Del Grosso, Digital Account Manager for Motors said: "Since the new Carlocator has gone live we have already experienced a substantial uplift in traffic and advertisers. Outsourcing of the Search technology to Adprecision means that we are free to manage and control our advertiser relationships whilst achieving a best-in-breed search experience for our users."
The new service was also run past Jason Dawe the Times Motoring Correspondent for usability testing who found "The speed and accuracy of the results was impressive, not to mention the large number of cars my searches were turning up".