Steak debuts search ad tool for smaller budgets
- Added:
- Nov 28, 2008
The Steak Group, parent company of search-inspired communications agency, Steak, has launched a new business, Minute Steak, to address the search marketing requirements of smaller and niche businesses.
Minute Steak will provide paid search management services, including campaign set up, optimisation and reporting, to businesses who want specialist expertise but not a comprehensive agency service.
The Minute Steak service has a two tiered offering to allow clients to choose the right package for them, with no minimum spend or long term contract.
Speaking of the new venture, Minute Steak managing director Piri Ramazanoglu said: “For some time we have been approached by clients who want to manage their search marketing in a professional manner but for whom the full-service agency model is a step too far.
“With millions of small to medium sized businesses and specialist companies in the UK we know there is a demand for this type of service. We’re looking forward to addressing that need and showcasing the benefits of successful search marketing to a new audience.”
The Steak Group’s chief operating officer, Tony Samios, added: “This is a logical step for us. There is an opportunity to use the expertise within the Group to meet a different type of market demand. It shouldn’t just be brands with enormous marketing budgets that get to benefit from search engine marketing.”