Skip to content. | Skip to navigation

MSN debuts new ad format with Madagascar campaign

Added:
Nov 28, 2008

Paramount Pictures UK is promoting its latest film Madagascar: Escape 2 Africa with a one-day homepage takeover of MSN, using a new ‘Sidekick’ ad format.

The campaign was created one Eyeblaster ad technology platform, with the creative concept being developed by the integrated advertising agency FEREF. 

 

Users can sample exclusive clips, games and competitions, all from within the confines of the advertising.

 

The new format lets the user expand the ad across the MSN home page, with custom created animations.

 

This new creative placement has been developed in conjunction with Microsoft and Eyeblaster, labelled the Sidekick.

The initiative to launch the campaign with MSN, was taken by Paramount Pictures’ appointed media agency MEC, continuing Paramount’s drive to deliver innovative campaigns to their potential audience. 

 

Madagascar: Escape 2 Africa previews on November 29 and 30, and is in cinemas on December 5. The MSN homepage takeover appears on  November 28th.

 

After today, people can see and interact with the ad by clicking here.

  

http://uk.msn.com/.

 

 

Document Actions
Newsletter

Subscribe to our FREE newsletters here:

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe
Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.
Mail our academy managers Ask for more
Full details here...
 
Upcoming Events
Netimperative Director's Dinner: Online Display and Video advertising: why consumer brands are missing out; and why a blunt content subscription model will fail Feb 17, 2010
Netimperative Director's Dinner: MSN: Taking portals into a new era Mar 24, 2010
Netimperative Director's Dinner: Reuters, and the future of news, online Apr 22, 2010
All upcoming events…
Best site of the noughties?
Vote for your favourite website of the decade




Votes : 136
News and research round-ups
All the latest digital trends in bite-sized portions!
Digital minds
60 seconds with people driving the digital industry
Comment
Top 10 learning technology trends in 2010
How will the growing reach of new media technologies affect training in 2010? Robin Hoyle, head of learning at Infinity Learning looks at how Web 2.0 can be used to improve learner engagement and interaction.
Feb 08, 2010
News round-up: 5th February 2010
This week’s movers and shakers in the digital industry: File-sharing campaign | Net Communities | GetJar | LoveFilm | Tangent One | Living | IDM | Toptable | Aedgency | Bourne | The art Fund | I Spy | Whitecloud | Tagman | IPC Connect | Adconion | Moneysupermarket | Experian | MIG | The Agency | Epsilon | Grass Roots | Huzu | Maxymiser | Civic
Feb 05, 2010
Guest comment: E-commerce innovation’s what we need
After a burst of innovative activity in e-commerce over the past few years (from single page checkout to shop the catwalk), 2009 saw innovation all but grind to a standstill. While this is to a certain extent understandable due to the torrid time traditional retail has had through the recession it has lead to all e-commerce sites looking pretty much the same… and this isn’t good for the e-tail business. Is this going to continue into 2010 or are there already new ideas that are set to burst onto the retail scene? Fadi Shuman, co-founder of digital agency Pod1, looks at the outlook for e-commerce in 2010.
Feb 03, 2010
Guest comment: How can SEO keep up with real-time search?
With the rise of Twitter and the imminent launch of Google Caffeine, web users’ appetite for real-time search is growing. But what does this mean for traditional SEO techniques? Chris Norton, Head of SEO at Amaze, takes a closer look.
Feb 01, 2010
Report: Top 10 driving forces of digital marketing in 2010
The rise of social media, location technology and real-time search look set to dictate the digital marketing landscape in 2010, according to a new report.
Feb 01, 2010
All subject items…