Anorak launches online content firm
- Added:
- Nov 20, 2008
UK news site Anorak has undergone a redesign, and launched a new online content company in the process.
The site was founded almost a decade ago by freelance journalist Paul Sorene, and provides an irreverent slant on the media and political news.
The new division, called Anorak Publishing, will develop a series of websites aimed at British men. "The new titles will keep the same anarchic spirit and high editorial values of Anorak but will focus on niches like music and sport," said Sorene.
The first title to emerge from the stable is PopJunkietv.com an irreverent music website which Paul has worked on with ex Shiny Media CEO Ashley Norris.
!PopJunkie started life as a weekly vidcast," said Norris, "but it was always intended to develop into a fully fledged site. The site’s writers, Victoria Shortt, of award winning UK music blog Victoria’s Jukebox fame, and Sean Hannam, deliver taut irreverent and engaging copy covering old music, new bands and upcoming music technology."
Norris, who will work with Sorene on Anorak Publishing as CEO, says he has always wanted to work with the Anorak founder. I feel confident that with anorak.co.uk as the flagship title and with the new launches that are in the pipeline Anorak Publishing can be a major player in British online media,’ he added.
"I think the site is on its own in British media. No other independent website covers its core topics of media, politics and celebrity in quite the same way. Paul has a unique voice. "
The site, which currently attracts 300,000 unique readers each month, now also includes a team of freelance writers including award-winning journalist Paul Berger, Private Eye’s Ed Barrett, the ‘Iowahawk’ (dubbed ‘the voice of US satire’) and Ollie Irish ex Editor of Stuff Magazine.
"Anorak is one of the leading UK websites that focuses on media and politics,” said Sorene. "It was very interesting how sites like Salon, Drudge and Instapundit played such an important role during the US election. Anorak is the nearest thing the UK has to those sites and with the financial markets in meltdown, an election less than a year and half away and the media in turmoil we certainly have plenty to write about."