'Summer’ searches already ahead of last year’s record
- Added:
- May 13, 2008
The sunny weather has sparked Internet searches for summer essentials such as BBQs and lawnmowers, according to new research.
Internet research firm Hitwise reports that summer-related searches have shot up over the last couple of weeks.
By last week, ‘bbq’ and ‘lawn mower’, had already reached a higher than at any point during last year’s unseasonably wet summer, Hitwise added.
As you can see from the table below, for the terms ‘bbq’ and ‘lawn mower’ it has primarily been smaller niche and specialist sites that picked up traffic, particularly in the in the BBQ market.
Traffic from searches for ‘bbq’ was consolidated into fewer hands, although that is primarily a result of aggressive paid search tactics.
For example, www.justlawnmowers.co.uk paid for 28% of its traffic from the term ‘lawnmowers’ and 47% from ‘lawn mowers’; whereas Flaming Barbecues paid for 95% of its traffic from ‘bbq’ and 87% from ‘barbeque’.
To read the full analysis and see the corresponding data, go to: http://weblogs.hitwise.com/robin-goad/2008/05/lawnmowers_and_bbqs_uk_searchers_celebrate_sunshine.html