Skip to content. | Skip to navigation

Inbox wins Mothercare and Early Learning Centre e-CRM tasks

Added:
Jun 02, 2008

Digital communications agency Inbox has been appointed as the e-CRM partner to Mothercare and Early Learning Centre (ELC).

The appointment was made following a four-way pitch and forms part of a new strategic initiative aimed at establishing a comprehensive e-mail programme for the business following Mothercare's purchase of ELC last year.

 

Commenting on the appointment Alexa Proctor, direct marketing manager, Mothercare, said: "Although both Mothercare and ELC have existing successful e-mail programmes, we now need to build on that success to make e-mail work harder for the business. Inbox showed a real empathy with the brands and our objectives for the programme, bringing to the table some great strategic ideas underpinned with top-notch creative."

 

Initially Inbox will develop a new co-branded e-newsletter programme targeting parents in the key stages of their child's development with relevant, engaging content with the aim of building brand engagement, driving response rates and ultimately increasing propensity to buy.

 

Data insight and planning will be handled by Inbox's Digital Marketing Group partner, Jaywing.

 

The agency will then work on acquisition campaigns aimed at increasing the data richness of existing e-mail records and migrating customers signed up to special offers to other e-mail communications.

 

Inbox is a member of Digital Marketing Group, an AIM-listed digital direct marketing company.

 

www.inbox.co.uk

 

www.digitalmarketinggroup.co.uk

 

 

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…