Inbox wins Mothercare and Early Learning Centre e-CRM tasks
- Added:
- Jun 02, 2008
Digital communications agency Inbox has been appointed as the e-CRM partner to Mothercare and Early Learning Centre (ELC).
The appointment was made following a four-way pitch and forms part of a new strategic initiative aimed at establishing a comprehensive e-mail programme for the business following Mothercare's purchase of ELC last year.
Commenting on the appointment Alexa Proctor, direct marketing manager, Mothercare, said: "Although both Mothercare and ELC have existing successful e-mail programmes, we now need to build on that success to make e-mail work harder for the business. Inbox showed a real empathy with the brands and our objectives for the programme, bringing to the table some great strategic ideas underpinned with top-notch creative."
Initially Inbox will develop a new co-branded e-newsletter programme targeting parents in the key stages of their child's development with relevant, engaging content with the aim of building brand engagement, driving response rates and ultimately increasing propensity to buy.
Data insight and planning will be handled by Inbox's Digital Marketing Group partner, Jaywing.
The agency will then work on acquisition campaigns aimed at increasing the data richness of existing e-mail records and migrating customers signed up to special offers to other e-mail communications.
Inbox is a member of Digital Marketing Group, an AIM-listed digital direct marketing company.
www.digitalmarketinggroup.co.uk