TradeDoubler debuts contextual ads
- Added:
- Apr 02, 2008
Digital marketing company TradeDoubler has launched td AdMatch, a new contextual advertising solution.
The service is designed to maximise the performance of online advertisements and can serve ads across text, image and display ad formats
td AdMatch scans the content of web pages and contextually matches ads alongside related website content.
As a supporter of contextual advertising, Chris King, Head of Affiliates at BT, said: “Online consumers are becoming ever more savvy and the need for solutions to more effectively engage with them through targeted, relevant advertising is growing. td AdMatch will allow BT to drive even better performance from our ads through contextual targeting.”
td AdMatch works across automated and manual specified keyword matching and allows publishers to create their own, customised ads.
The product ensures control and transparency for the entire network, with advertisers only appearing on approved sites and publishers only receiving ads for advertisers they have applied to.
Commenting on the launch of the new solution, Ben Manning, Product Director at TradeDoubler, said: “td AdMatch allows TradeDoubler to harness our broad and diverse range of advertisers and contextually match their ads to content from our extensive affiliate network, whilst giving control and transparency to both publishers and advertisers. This vast breadth is important because it increases relevancy and allows more accurate targeting of an advertiser’s audience to drive even more results.”
td AdMatch follows the launch earlier this month of TradeDoubler’s product search solution, MyShop.