Skip to content. | Skip to navigation

Nearly half of children have social network profile

Added:
Apr 03, 2008

Nearly half of all UK children who have access to the internet have their own personal profile on a social networking site and many do not use privacy settings, according to research from Ofcom.

Social networking is widespread among eight to 17-year-olds, with 49 per cent holding a profile, compared to a fifth (22 per cent) of adults with a profile.

Of those children who use social networking, the study shows 41 per cent leave their privacy settings as default 'open' which means their profiles are visible to anyone. This number was slightly higher for adults, at 44 per cent.

In addition, 34 per cent of 16-24 year olds are willing to give out sensitive personal information such as their phone number or email address while online.

Ofcom said some 27 per cent of eight-11 year olds who are aware of social networking sites and have internet access have an online profile.

While some of these are on sites intended for younger children, the presence of underage users on social networking sites intended for those aged 13 or over was confirmed by the research.

And while 65 per cent of parents claim to set rules on their child's use of social networking sites, only 53 per cent of children said that their parents set such rules.

A minority of people reported being aware of bullying through social networking sites and some younger users admitted using social networking sites to 'get back' at people they had fallen out with.

Facebook is the most popular site with adults followed by MySpace and then Bebo. For children aged between eight and 17, Bebo was the most used social networking site.

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…