Airwide revamps mobile messaging platform
- Added:
- Apr 04, 2008
Airwide has updated its mobile and web traffic management platform with mobile advertising, social networking and location based services.
AirGate is an application and traffic management platform for delivery of third-party applications and services across multiple delivery channels, including SMS, MMS, WAP and the Web.
The latest version is designed to reduce the time to launch services from days to minutes, and helps operators to define new business models and adapt to changing technology.
AirGate 5.0 helps carriers incorporate network and subscriber intelligence (like content preferences, presence and location) with mobile applications and content to create highly contextual and relevant services.
Jay Seaton, Chief Marketing Officer for Airwide Solutions, said: “Messaging gateways are becoming a critical element within next generation mobile networks to enable operators to access content, traffic and subscribers from other networks and to enable mobile advertising and other revenue-generating services.
“But with access to external traffic comes increased complexity and the need for control to protect operators’ networks and subscribers. While most next generation gateways enable connections to other networks, AirGate is unique in providing a comprehensive set of capabilities to rapidly add new revenue-generating applications, and maximize the return on these applications by incorporating contextual information that makes them more useful and valuable to the subscriber.”
http://www.airwidesolutions.com/AirGate.html