Eyeconomy merges with NASH
- Added:
- Mar 20, 2008
Eyeconomy, an internet advertising solutions provider, and NASH, an online advertising consultancy and ad network, today are merging and rebranding as Eyeconomy|NASH.
Both companies are already owned by Media Corporation plc (NASH was acquired by Media Corp in December 2007) and constitute the online advertising division of the listed company. Its other division is online publishing.
Paul Smith, joint Managing Director of Eyeconomy|NASH, commented: “In a rapidly evolving and expanding marketplace, we are delighted to join forces with NASH. We are now able to provide clients with a unique combination of superior online advertising solutions and unrivalled network reach.”
The Eyeconomy|NASH rebrand reflects the buoyant state of online advertising in 2008. The sector is seeing rapid growth compared with other advertising mediums, which are experiencing a period of decline.
According to the Internet Advertising Bureau (IAB), online advertising grew the most, by 41.3%, and its market share was up from 10.5% in H1 (first half) 2006 to 14.7% in H1 2007. Notably, a record online advertising spend of £1,334.3m in H1 2007 is set to rise by the end of 2008 [source: IAB Online Adspend Factsheet - H1 2007].
Mark Butt, joint Managing Director of Eyeconomy|NASH, said: “With £1m investment planned for Eyeconomy|NASH in 2008, this allows us to make an early start in our growth plans and in new product developments, such as video solutions and behavioural marketing applications.”