eBay sets up own affiliate network
- Added:
- Mar 19, 2008
eBay has set up its own affiliate network to drive traffic to its eBay and Half.com websites, reducing its reliance on the ValueClick network in the process.
In a statement, eBay said the online auctioneer and Half.com will no longer run their affiliate programs through ValueClick's Commission Junction platform but instead rely on online marketplace’s own newly created eBay Partner Network.
However, a number of EBay operations will continue to rely on Commission Junction to drive traffic to their sites. This includes Tradera, ProStores, Reseller Marketplace; Media Marketplace; eBay Stores and StubHub.
EBay affiliates working with other affiliate platforms, including Affilinet and Tradedoubler, will not be affected.
The changes take effect April 1, 2008, and affiliates affected by the changes must move to the eBay Partner Network by May 1.
Since 2001 eBay has allowed affiliates and Web site publishers to be paid for driving Web surfers to eBay. eBay's Affiliate Program has more than 100,000 members globally.