Coremetrics and Maxymiser team up to optimise websites
- Added:
- Mar 20, 2008
Digital marketing optimization firm Coremetrics has formed a partnership with onsite content optimisation provider, Maxymiser.
The collaboration will allow businesses to track visitor response to content variations and automate the process of showing the most relevant content to generate sales uplift.
The partnership enables Maxymiser to test the performance of different online content for clients and create solutions, complementing Coremetrics' web analytics tracking.
Maxymiser's technology identifies the most successful content and serves it to more future visitors.
Mark Simpson, Managing Director at Maxymiser, puts the partnership into context explaining: "A web site is often the first customer touch point for brands and its content influences key customer behaviour and impacts sales conversion, subscription and click throughs. With high quality traffic becoming more expensive, it's essential to get web sites working hard and delivering good results."
Richard Sheppard, VP and General Manager of EMEA, Coremetrics EMEA said: "Partnering with Maxymiser is a natural choice for Coremetrics. To date, analytics tracking has been the best tool for measuring success and works very well as a stand-alone service. However, this partnership takes optimisation to the next level by using the analytical data to create solutions which will improve online performance."