New BT tool integrates telephony with web
- Added:
- Mar 11, 2008
BT has launched a service that lets developers add internet telephony services to their website with ‘just one line of code’.
The service, called CallFlow, allows voice and data to be combined, without the need for traditional Interactive Voice Response (IVR) platforms.
CallFlow is the newest addition to BT’s portfolio of web service, available to download as Software Delivery Kits (SDKs) from BT.com.
The move is part of BT’s strategy to transform itself from a traditional telcom firm in to a 21st century software-based services company.
BT’s web services include messaging, conference calls, voice calls, authentication and inbound SMS into applications.
For example, the conferencing web service enables conference calls to follow the participant - the calls are initiated automatically rather than by the person dialling in.
They enable product and service developers, from one-man programmer start-ups to major enterprises, to integrate their applications with BT’s next generation of voice, broadband and Ethernet services with as little as a single line of code.
JP Rangaswami, managing director of service design at BT, said: “Innovation in the Web 2.0 era is agile and can originate from anywhere. Our web services allow developers to harness BT’s multi billion dollar investment in the 21st Century Network and focus on developing applications without having to worry about the complexity of how to enable communications.
“What used to take weeks now takes minutes and with just one line of code, anyone working for a customer or a partner can add voice and messaging into their Web 2.0 applications. It isn’t just developers who gain from BT’s web services and SDK. Ultimately customers benefit from innovative, state of the art telephony enabled applications.”