Guest comment: Ask performs strategy u-turn?

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Mar 14, 2008

Ask’s CEO has refuted claims that the search engine is transforming into a ‘women-focused’ site. Jackie Danicki, blogger at search agency Latitude, investigates just what is going on behind the scenes at Ask’s HQ.

After CEO Jim Safka made the announcement that Ask was shifting to a woman-focused site, the search also-ran today tried to deny their own previous PR. Here’s what went down, and why the future doesn’t now seem so rosy for Ask...

 

To read the full blog, click here.

 

 

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