EU approves Google’s DoubleClick bid
- Added:
- Mar 11, 2008
European Union regulators have cleared Google $3.1bn bid for online ad technology firm DoubleClick, saying the deal will not hurt competition for online ads.
Critics of the deal have complained the deal would give Google too much market share in the online ad market.
However, the European Commission said Tuesday it found no proof that Google and DoubleClick would be able to squeeze out competitors.
The commission said Microsoft, Yahoo and AOL provided “credible” alternatives for placing ads on Web sites.
The commission added that Google and DoubleClick are not currently rivals. and even the purchase of a potential competitor would not hurt competition in the online ad market.
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